An Excel model for launching SaaS, subscriptions or any online service. It shows in advance whether the idea pays back and at what customer count the business turns profitable.

What is inside

• Inputs — price, plans, conversion, acquisition cost, salaries, fixed costs;
• Unit economics — revenue per customer, margin, CAC, LTV, payback;
• 12-month plan — customers, revenue, costs and cash flow per month;
• Scenarios — pessimistic, base and optimistic, switched by one cell;
• Dashboard — key numbers on one sheet.

Who it is for

Founders and product managers validating an idea, and investors who want a clear calculation instead of «average growth».

What is included

An XLSX file with open formulas and a short guide: fill 6–8 cells to get your own scenario.